One of the best social media marketing strategies is to keep your audience engaged. In the case of the Snapchat application, it is advisable for marketers to post snaps that are both attractive and engaging for their Snapchat followers to view. Maintaining a personal contact with your clients on social media is also a good way of showing them that you value and appreciate them. Well, there is no better way of doing this than using the Snapchat video chatting feature. While it is possible to video chat on this platform, some users do not know how to use this feature.

While chatting with your Snapchat followers, a yellow button is displayed on the left bottom corner of your screen. In this mode, you can only send out snaps, including videos and pictures to your friends. However, when using the video chatting feature, this button will change color from yellow to blue. If you and the person you are chatting with press this blue button, you can video chat on this platform.