Instagram is a social networking app that enables it’s users to take pictures and videos, and share them either privately or publicly. With 400 million monthly active users and counting, Instagram has become a major social networking site surpassing Facebook and Twitter. This image-sharing giant, since it’s launch in 2010, has made it’s way into merchandise, print, and television media. Famous celebrities and brands can publish their information without having to add every fan as a friend through Instagram’s simple following/follower system.
Among the celebrities who have the most number of Instagram followers are Disney Channel actress and American pop star Selena Gomez with more than 69.5m followers, followed by her fellow pop star and best friend Taylor Swift with more than 69.3m followers, American reality television personality Kim Kardashian with 63.7m followers, and actress and pop singer Ariana Grande who has 63m instagram followers. Instagram doesn’t have any limit for followers unlike the other social networking sites, so it’s easy to have tons of followers and get on-board with the “instafamous” community. The fact that even strangers can like their photos and follow them on Instagram, even ordinary people can feel like celebrities. This is what made Instagram more appealing to users, especially to teens and young adults.